Premature ejaculation treatment, discreet and straightforward

What is premature ejaculation?

Premature ejaculation (PE) means ejaculating sooner than you would like, typically within one to two minutes of penetration, before you feel ready and before you can control the timing. It is the most common male sexual difficulty — surveys suggest it affects roughly one in three men at some point — so if it is happening to you, you are in very good company.

PE can be lifelong (always been that way) or acquired (something that has changed over time). It can happen in some situations and not others, or consistently every time. All of these patterns are recognised and all are treatable, so the picture you describe in the consultation helps the prescriber choose the right approach for you.

What causes premature ejaculation?

The exact causes are not fully understood, but PE most likely involves a combination of psychological and physical factors. Psychological contributors include performance anxiety, stress, relationship difficulties or simply a conditioned response built up over years. Physical factors include heightened sensitivity, neurological differences in ejaculatory reflex thresholds, and hormonal variation. Some medications can also affect ejaculatory timing.

For many men, anxiety about PE creates a self-reinforcing cycle — worrying about it makes it more likely, which increases the worry. Breaking that cycle, whether through behavioural techniques, medication, or both, is what treatment is designed to do.

How is premature ejaculation treated?

Depending on what the prescriber finds, treatment might be a short-acting tablet taken a few hours before sex, a numbing cream applied beforehand to reduce sensitivity, or a combination of the two. Behavioural approaches — the stop-start technique, the squeeze technique, mindfulness — are effective for many men and work particularly well alongside medication.

We do not list specific medicines on this page because which option suits you, and at what dose, is a clinical decision. The prescriber confirms those details inside your consultation once they have reviewed your health history and checked it is appropriate for you.

Treating premature ejaculation with NewGen

NewGen Pharmacy is a GPhC-registered community pharmacy on Stratford High Street, and our online clinic is run by the same registered team. You complete a private, structured questionnaire — about your symptoms, your health, and any other medicines you take — a UK prescriber reviews it, and if treatment is suitable your order is dispensed and sent in plain, unbranded packaging. No waiting rooms, no awkward phone calls, exactly the same clinical standard as an in-person appointment.

If you also experience difficulty with erections, you can tell us in the consultation — the prescriber can consider both concerns together, or you can also visit our erectile dysfunction page for a separate consultation.

How the online consultation works for premature ejaculation

The consultation takes around five minutes. You will answer questions about how long the issue has been happening, how it affects you, and your general health — including your heart health, any other medicines, and any allergies. The prescriber uses your answers to decide whether treatment is safe and appropriate.

If treatment is approved, you choose your preferred option from the treatment menu (or ask the prescriber to recommend). Your pharmacy then dispenses it and it is delivered the next working day in plain packaging, or you can collect from our Stratford branch.

When to see your GP instead

An online PE consultation is suited to men in otherwise good health whose main concern is ejaculatory timing. See your GP if you have pain during sex, blood in your semen, a change in sensation in your genitals, or if you are concerned about an underlying physical cause. If the prescriber cannot safely manage your situation online, they will tell you clearly and point you to the appropriate care.